While Alberta requires anyone who appears to be under 25 to show ID to purchase cannabis, Plantlife's policy is to ID anyone who appears to be 30 and under. I noticed there was a lack of proper signage to inform guests about the policy, resulting in regular pushback from guests who appeared to be over 25 but under 30.
I took it upon myself to create the poster above, not only to inform guests of the company policy, but to remind staff to regularly check IDs.
I took it upon myself to create the poster above, not only to inform guests of the company policy, but to remind staff to regularly check IDs.
I wanted to design something easy to read, even from a distance, informative, and leaves no room for misinterpretation, while staying in line with the company's existing branding.
